Armstrong, Jr., Robert K.



  • Bob Armstrong serves in a number of roles at Eastern Virginia Medical School (EVMS) in Norfolk, Virginia. He is Executive Director of the Sentara Center for Simulation and Immersive Learning, where he administers the 23 full-time and 100+ part-time workforce, including staff, educators, technicians, and standardized patients. Bob is also the Program Director for the National Center for Collaboration in Medical Modeling and Simulation (NCCMMS). He is responsible for development of collaborative partnerships, personnel management, integration, and external funding. Lastly, Bob is the EVMS Director of Corporate Relations, focused on creating commercial outlets for EVMS generated research, development, and services.

    Bob is the 2020 President of the Society for Simulation in Healthcare. He is also very active in the National Modeling & Simulation Coalition, and serves on numerous regional Boards.

    Bob joined EVMS from Booz Allen Hamilton, where he provided M&S-based analysis, developed M&S training tools, and drafted M&S policy for Department of Defense clients. Prior to his time at Booz Allen, Bob was Director of Technology at the Virginia Modeling, Analysis and Simulation Center at ODU. Bob served as Conference Chair for MODSIM World in 2010.

    Bob retired from the U.S. Marine Corps as a Lieutenant Colonel in 2005 after a twenty year career. When he was not leading Marines as an artillery officer, he ran simulation centers and led a $350 million effort to enhance Marine Corps readiness through the application of M&S. Bob deployed to Mogadishu, Somalia during Operation Restore Hope, and served in Kuwait, Okinawa, Japan, and Seoul, South Korea with the 1st and 3rd Marine Divisions.

    Bob Armstrong is owner of Epicural, LLC, a company he started in 2016 to provide an outlet for his expertise in the areas of organizational effectiveness, leadership development, medical modeling and simulation, and process management.

    Bob is a graduate of the U.S. Naval Academy, where he earned a Bachelor of Science Degree in Engineering, and a graduate of the Naval Postgraduate School, where he earned a Master of Science Degree in Computer Science. He lives in Smithfield, Virginia with his wife Michelle and their three children.

selected publications

research overview

  • I am interested in the application of models and simulations, augmented and virtual reality, artificial intelligence and data analytics on healthcare learning and practice.

preferred title

  • Executive Director, SCSIL

full name

  • Robert K. Armstrong, MS


Recent publications and grants in Researchers@EVMS