Neuromarketing and decision-making: Classification of consumer preferences based on changes analysis in the EEG signal of brain regions

Neuromarketing and decision-making: Classification of consumer preferences based on changes analysis in the EEG signal of brain regions Article

publication date

September 21, 2023

webpage

Web of Science

published in

BIOMEDICAL SIGNAL PROCESSING AND CONTROL Journal

keywords

Classification
Consumer preference
Decision-making
EEG
Neuromarketing

volume

87