Neuromarketing and decision-making: Classification of consumer preferences based on changes analysis in the EEG signal of brain regions

Neuromarketing and decision-making: Classification of consumer preferences based on changes analysis in the EEG signal of brain regions Article

sustainable development goals

SDG 03: Good Health and Well-being

publication date

September 21, 2023

webpage

Web of Science

published in

BIOMEDICAL SIGNAL PROCESSING AND CONTROL Journal

keywords

Classification
Consumer preference
Decision-making
EEG
Neuromarketing

volume

87