Researchers@EVMS
Toggle navigation
Browse
Home
People
Departments
Research Areas
Capability Map
Publications
Events
Clinical Trials
Student Opportunities
FAQ
Investigating customer behavior on Instagram to enhance online sale: modeling the effect of content types and broadcasting tools
Article
Overview
Research
View All
Overview
publication date
June 26, 2024
webpage
Web of Science
published in
JOURNAL OF MODELLING IN MANAGEMENT
Journal
Research
keywords
Content type
Customer behavior
Decision-making
E-commerce
Instagram
Modeling